Designed a transformative game concepts to encourage better wellness for GenZ
Aug. 2023 - Aug. 2024
3 Product Designers
1 User Researcher
Lead product designer from concept research to product final launch
Mixed Reality, Game Design, User Testing, Co-design Workshops
OVERVIEW
Our project teams worked on research, ideate and design an end-to-end experience to promote GenZ walking(micro-mobility) and makes them fun, with a focus on aligning with Honda’s focus on sustainability, technology, and mobility.
Out of Time will invoke the joy of freedom of micro-mobility as it is currently possible for players by guiding players through a walkable post-apocalyptic narrative about how changes today can rewrite a more hopeful future.
STATEMENTS
Our clients, Honda 99P Lab, need to explore various modes of transportation, leading us to micro-mobility, focusing on GenZ. With easy access to the internet and technology, and GenZ are known for being tech-savvy and connected
EARLY RESEARCH
We conducted competitive analysis to understand key competitors and any gaps in the market and understand value & challenges of GenZ using targeted user interviews.
Key competitors and any gaps in the market
Summary of Gen Z Traits in Affinity Map
KEY CHALLENGE
PROBLEM STATEMENTS
IDEATION
We found out our key users strategies to use their gaming time to reduce mental stress and anxiety; they also prioritize physical health while maintaining their gaming interest.
ITERATION
By using many design methods, we started with Crazy 100 to generate large quantity of ideas in a short amount of time, use Build-a-thon to develop main idea to build on, and from Round robin we build on others ideas and expand our creative thinking.
Conducting Rapid Prototype
FINAL DESIGNS
Out of Time will invoke the joy of freedom of micro-mobility as it is currently possible for players by guiding players through a walkable post-apocalyptic narrative about how changes today can rewrite a more hopeful future.
REFLECTION
Designing Out of Time has been a transformative journey, allowing us to deeply understand the values and preferences of Gen Z while crafting a game that promotes wellness, sustainability, and community engagement.
We learned the importance of iterative design and the value of feedback from our target audience, which guided our design decisions and helped us create a more impactful game.
